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Do you dream of HTML5 greatness? Do you have JavaScript hacking skills? Do you want to meet other awesome hackers like yourself? We thought so.

On October 19th, Onswipe is holding a two-day uber hackathon for all the dreamers out there like us. There will be food, there will be WiFi, and yes: there will be beer. We want you to come hack with us and show the world what is possible on the web. This is what you can do about it:

  1. Register for Onswipe’s two-day hackathon
  2. Show up on October 19th
  3. Achieve greatness

And there’s a bonus: Onswipe will be giving away four iPads, one each to the top projects in design, gaming, data, and best overall. We’ll also be giving away two tickets to E...

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Hiring seasoned executives is not only the most challenging part of being a founder, but also the most rewarding. As Onswipe has transitioned from an early stage company to a growth stage company, we’ve brought in leaders on the business side like Jared our CRO and Rich our COO. The missing piece for the past 6 months has been a leader and partner in crime to take the product+engineering side of the house to the next level. After looking at hundreds of resumes and meeting dozens of candidates in person, I’m happy to announce we’ve found the right partner in crime – Paul Fisher. Paul has already been at work for a short while helping us build Onswipe #next, launching l...

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Two years ago Onswipe launched with a really simple mission: to be the media platform that powers the way the world experiences the web on tablets. We think the web should be more beautiful and more of a personal experience like a magazine. Two years and 127,433,480 users later – the mission is still the same and we are just getting started.

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Two years ago Onswipe launched with a really simple mission: to be the media platform that powers the way the world experiences the web on tablets. We think the web should be more beautiful and more of a personal experience like a magazine. Two years and 127,433,480 users later – the mission is still the same and we are just getting started....

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Onswipe is the largest HTML5 platform on the tablet. We allow publishers and advertisers to provide an engaging app like experience to their existing audience through the web browser instead of building native apps.

Are you looking for an opportunity to have a significant impact within the web and mobile space? Help build one of the biggest and hottest startup brands in NYC grow to the next level from both a public relations and marketing perspective. You will help tell the Onswipe story to three key constituents: publishers, advertisers, and the technology industry.

There are plenty of careers at Onswipe. From Marketing to Sales to Engineering, there’s something in it for everyone. And ...

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In October 1994, the first ever banner ad appeared on the Internet. Not only did it bring forth a lot of opportunity (it’s why I have a job), but it was also the start of the great separation. It was the start of the separation of the peanut butter aka the content from the jelly aka the advertising. For decades before this point, content and advertising lived together in harmony as one part of the same system in traditional media outlets such as television or magazines. A couple of years ago, when we started Onswipe, we saw the shift from PCs to tablet, not only as a chance to make the web more beautiful, but as a chance to finally make digital brand advertising great. Today we’r...

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Industry Market Share by Company

Despite the buzz and seeming popularity among Android tablet devices, the iPad remains an industry leader. Apple was able to sell 55 million iPads in just 7 quarters. To put this into perspective, Apple’s CEO, Tim Cook, says that “it took us 22 years to sell 55 million Macs. It took 5 years to sell 55 million iPods. It took three years for us to ship that many iPhones. The trajectory is off the charts.”

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Why, then, do iPads Continue to Gain US Consumer Adoption?

Cook goes on to explain that “the reason the iPad is so big is because it stands on the shoulders of everything that came before it. Before iPad, the iTunes Store and App Store we...

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Hypertext Markup Language. What is it for the mobile world? On its most rudimentary level, it’s a universal, “device-agnostic” language used for developing experiences within the browser. It’s cost-effective and universally recognized.

However, some people see HTML 5 as the inferior sibling of apps – the kid who will always play catch-up, but never reach or surpass his brother. Others see HTML 5 as a clear winner – the stable solution with a long-term edge over rampant mobile app development. So which of these two ideas holds true? At Onswipe, we strongly believe that HTML5 embodies the future for developers. Let’s take a close look at the benefits it...

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Onswipe Phablet

If we observe the evolution of the cell phone since its inception, we see a prominent pattern – more features in a progressively smaller device. But as of late, the reverse has been occurring: cell phone manufacturers are attempting to differentiate their products from competitors by increasing screen size and clarity. Samsung was the first company to break the 5-inch barrier for cell phone size, blurring the once-definitive line between tablet and smartphone. In fact, their slogan for the Galaxy Note is “Phone? Tablet? Best of both.”

And with this progression emerges an entirely new niche of mobile devices – the phablet, a phone whose screen is 5 inche...

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//Cross-Platform Viewership: Making mobile and TV integration happen//

Your once far-fetched notion of adding mobile to your television viewing experience is slowly becoming a reality. Apple’s AirPlay feature, for example, lets users project whatever is on their iPhone or iPad screen onto a larger monitor by way of an Apple TV. But that’s not exactly what we mean here when we say “cross-platform experience”: instead, we are referring to a symbiotic relationship between your mobile device and the television program you are viewing.

A recent study (the Nielson Cross-Platform Report) found that 85% of mobile users use their device(s) simultaneously while watching TV, and 3...

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Problem with the Apps-Mosphere

Let the comparison between the mobile app vs mobile website continue. In our Part 1 of “The Problem with the Apps-Mosphere,” we documented the problem with apps – specifically, the fact that the market in which they stand is over saturated. We mentioned that the app market expanded 49% between 2011 and 2012, whereas the smartphone ownership only increased by 10%. Moreover, as the infographic from AppsFire indicates, just over 10% of all apps see any kind of success, a dismal statistic to say the least.

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Granted, the competition is fierce, and as economic competition suggests, competitors will enter the market with a similar offering if they see ...

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