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HOW TO: Leverage Tablet Advertising. “Don’t ignore the browser” – Jared Hand, Onswipe CRO

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Check out the tips laid out by Onswipe’s Chief Revenue Officer, Jared Hand, on how to make the best of advertising on tablets published on Digiday: “Tablet Ads Dos and Don’ts”

“With touch-screen functionality, the portability and location-aware characteristics of mobile, and the browsing and content consumption similarities to desktop, the tablet has created a massive opportunity for advertisers and publishers to rethink the digital ad experience from the ground up. People expect a different experience when consuming content on their tablet, which gives marketers and advertisers the chance to connect with readers and users in unique and more meaningful ways than currently exist online.”