Happy weekend everybody! The iPhone 5 is making some serious gains against Samsung, Microsoft is putting over a billion dollars into marketing, and…Google may get thrown an FTC antitrust lawsuit? Wha? All that and more right here.
Chitika: iPhone 5 Needed Only 3 Weeks To Overtake Galaxy SIII In Web Usage
In a stunning reminder of just how powerful the iPhone 5 user base is, Chitika Insights is reporting that Apple’s new smartphone has beat out Samsung’s Galaxy SIII in web usage after just three weeks on the market. Analyzing millions of mobile ad impressions between October 3rd through October 9th, the market research firm found that the iPhone 5 accounts accounted for 56 percent of mobile web volume. The Galaxy SIII has been on the market for four months now and even topping the iPhone 4S in domestic sales during August; however, Apple reported selling five-million iPhones during the first launch weekend. (Chitika)
How Bad Does Microsoft Want Windows 8 to Succeed? Enough to Spend Over $1 Billion on Marketing
Microsoft ins’t playing around with its Windows 8 launch. First reported by Forbes, the company is planning on a marketing blitz worth between $1.5 billion and $1.8 billion, triple the amount spent on the Windows Phone 7 launch two years ago. The campaign is set to kick off this weekend, with the actual launch of the OS happening on October 26th. (The Verge)
For First Time Ever, Desktop Search Declines As Mobile Surges
Analysts at the Macquarie Group have reported that for the first time since they began recording search metrics in 2006, desktop web search declined in September. ComScore data supports the finding, as it reported that, for September, its data showed that searches declined 4 percent year over year. Mobile search seems to be the most logical culprit for the decline, and more and more people use their smartphones to search on-the-go for directions, movie showtimes, restaurant reviews, etc. Macquarie analysts predict that almost a third of Internet search traffic will come from smartphones and tablets by the end of the year. (CNET)
FTC Targeting in Google Antitrust Case, Microsoft Probably Snickering Right Now
After a year of investigation, it appears that the higher-ups the FTC are convinced that “Google illegally used its dominance of the search market to hurt its rivals,” according to Reuters. During a congressional hearing in September 2011, Google CEO Eric Schmidt denied that the company manipulated its search results. “May I simply say that I can assure you we’ve not cooked anything,” he said at the time. (Reuters)
Photo Credit: Chitika
Posted on 10/12/2012 at 12:00 AM
