blog

No Tablet War For Samsung: It’s A Mexican Standoff

We’re only about a week and a half from the Windows 8 launch, and the clouds seem to be gathering for a showdown between Windows 8 and iOS, and all the major players are involved. Today, take a look into Samsung’s launch of Windows 8 devices the FBI’s warning against mobile viruses.

Caught Between Apple and Microsoft: Samsung Reveals Windows 8 Devices, “Smart PCs”
Samsung revealed its Windows 8 lineup Monday night, including the new “Smart PC” tablet family. ” “The Smart PC is a new category driven by innovation and U.I., with Windows 8 as the lynch pin,” Samsung America consumer electronics head Tim Baxter said. Prices for the two Smart PC tablets ranges from $650 for the ATIV Smart PC 500T ($750/with keyboard) to $1,200 for the ATIV Smart PC Pro 700T.

temp-post-image

For Samsung, this particular launch has multiple plot lines: It and Apple are locked in battle as the two largest players in the tech industry, and despite successfully challenging Apple for the smartphone market with its Galaxy Nexus phones, Samsung hasn’t been able to make much of a mark in a tablet market still overwhelmingly controlled by Apple’s iPad. Samsung, like Microsoft, is gambling that Windows 8 will expand the tablet market to include hybrid laptop/tablet hybrids like Samsung’s Smart PC series.

But on the other hand, Samsung will also be competing against Microsoft’s in-house Surface tablet, which will launch with Windows 8 on October 26th. In a decidedly Apple-like move, Microsoft undercut its own OEMs, like Samsung, to design and produce its own hybrid tablet, and there is a good chance that Microsoft can and will price these devices low enough to directly compete with the iPad, while still competing with Samsung and other OEMs to over the high end of the market. If Windows 8 does succeed in the way that Microsoft hopes/dreams, the potential market share appears to be heavily tilted in its own direction.

Oh, and let’s not forget that we’re watching the multibillion dollar chip partnership between Apple and Samsung crumble away as both companies position themselves to more directly compete with each other.

Basically, Samsung is caught in a bizarre Mexican standoff, where participants are both friend and enemy, and where everybody has a lawyer. (Venture Beat, The Verge)

FBI Fingers Android As Susceptible to Mobile Malware
The Internet Crime Complaint Center (IC3), a task force that includes the Federal Bureau of Investigation (FBI), the National White Collar Crime Center (NW3C), and the Bureau of Justice Assistance (BJA) has issued a mobile malware warning late last week, outlining a number of steps that smartphone users can take to protect their devices from infection. The Next Web’s Emil Protalinski criticized the report for focusing only on Android software to the exclusion of iOS and other mobile OS’s that suffered from the same malware. (TheNextWeb)

Photo Credit: Have Gun, Will Travel by Randy Pertiet, on Flickr