Case Study

CycleWorld

In May 2012, CycleWorld, a premier publication covering the motorcycle world, decided that it wanted to kick its mobile site into a higher gear.

Despite a strongly invested audience - both monetarily and emotionally - the mobile site was receiving only 2.59 pages-per-visit and 2:27 spent on the site.

That month, CycleWorld adopted Onswipe's customizable, touch-friendly platform. The results are simply and demonstrably amazing.

"Onswipe was a mobile solution that was easy to execute, the right cost, and allowed for great advertisements."

"We wanted to have to have a web experience on mobile and tablet that would be better than just having our regular site appear," said Brian Schrader, Director of Digital Strategy.

"Onswipe was a mobile solution that was easy to execute, the right cost, and allowed for great advertisements. Advertisements were a big portion of our decision. We wanted to build new revenue where there was no revenue before."

The Onswipe Effect

The results, after less than three months since adopting Onswipe's platform:

  • CycleWorld's time-on-site skyrocketed 319 percent, from 2:27 in May to 7:24 in July.

  • The site saw an even higher jump in pages-per-visit , 341 percent, shooting from 2.59 in May to 8.83 in July.

image

 

Page Views
Per Visit

+341%

The Results

After less than three months since adopting Onswipe's platform:

CycleWorld's time-on-site skyrocketed 319 percent, from 2:27 in May to 7:24 in July.

The site saw an even higher jump in pages-per-visit, 341 percent, shooting from 2.59 in May to 8.83 in July.

image

 

Time On Site
+319%

 

 

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