Do you dream of HTML5 greatness? Do you have JavaScript hacking skills? Do you want to meet other awesome hackers like yourself? We thought so.

On October 19th, Onswipe is holding a two-day uber hackathon for all the dreamers out there like us. There will be food, there will be WiFi, and yes: there will be beer. We want you to come hack with us and show the world what is possible on the web. This is what you can do about it:

  1. Register for Onswipe’s two-day hackathon
  2. Show up on October 19th
  3. Achieve greatness

And there’s a bonus: Onswipe will be giving away four iPads, one each to the top projects in design, gaming, data, and best overall. We’ll also be giving away two tickets to Empire.js for the best overall project and best designed project.

We’ve picked HTML5 as the theme for the hackathon. We know ...

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Hiring seasoned executives is not only the most challenging part of being a founder, but also the most rewarding. As Onswipe has transitioned from an early stage company to a growth stage company, we’ve brought in leaders on the business side like Jared our CRO and Rich our COO. The missing piece for the past 6 months has been a leader and partner in crime to take the product+engineering side of the house to the next level. After looking at hundreds of resumes and meeting dozens of candidates in person, I’m happy to announce we’ve found the right partner in crime – Paul Fisher. Paul has already been at work for a short while helping us build Onswipe #next, launching later this quarter, something we’re excite...

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Two years ago Onswipe launched with a really simple mission: to be the media platform that powers the way the world experiences the web on tablets. We think the web should be more beautiful and more of a personal experience like a magazine. Two years and 127,433,480 users later – the mission is still the same and we are just getting started.

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Onswipe is the largest HTML5 platform on the tablet. We allow publishers and advertisers to provide an engaging app like experience to their existing audience through the web browser instead of building native apps.

Are you looking for an opportunity to have a significant impact within the web and mobile space? Help build one of the biggest and hottest startup brands in NYC grow to the next level from both a public relations and marketing perspective. You will help tell the Onswipe story to three key constituents: publishers, advertisers, and the technology industry.

There are plenty of careers at Onswipe. From Marketing to Sales to Engineering, there’s something in it for everyone. And if you are as passionate about the future of ...

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In October 1994, the first ever banner ad appeared on the Internet. Not only did it bring forth a lot of opportunity (it’s why I have a job), but it was also the start of the great separation. It was the start of the separation of the peanut butter aka the content from the jelly aka the advertising. For decades before this point, content and advertising lived together in harmony as one part of the same system in traditional media outlets such as television or magazines. A couple of years ago, when we started Onswipe, we saw the shift from PCs to tablet, not only as a chance to make the web more beautiful, but as a chance to finally make digital brand advertising great. Today we’re launching our ad platform to the world and we...

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Industry Market Share by Company

Despite the buzz and seeming popularity among Android tablet devices, the iPad remains an industry leader. Apple was able to sell 55 million iPads in just 7 quarters. To put this into perspective, Apple’s CEO, Tim Cook, says that “it took us 22 years to sell 55 million Macs. It took 5 years to sell 55 million iPods. It took three years for us to ship that many iPhones. The trajectory is off the charts.”


Why, then, do iPads Continue to Gain US Consumer Adoption?

Cook goes on to explain that “the reason the iPad is so big is because it stands on the shoulders of everything that came before it. Before iPad, the iTunes Store and App Store were already in place. People were already trained on iPhones, so they knew about multitouch. So you could literally give an iPad to anyone and there was no learning.” The iPad was a continuous innovation; despite its game changing character, little product education was necessary. This is precisely why adoption rates were so high. People already knew how to use the iPhone, so transitioning to a similar platform on a larger scale was not difficult.

Moreover, Apple creates value for its customers through a “Device Ecosystem,” so to speak. People often see iPads as a prudent addition to their existing apple devices, because they can work together seamlessly and communicate with one another. Virtual products like iCloud, iMessgage, iPhoto, and other such apps allow users to access all of their own content, regardless of the device they are using.

Apple does not price its products as competitively as its Android or Amazon counterparts. Undoubtedly, an iPad is significantly more expensive than, say, a Kindle. Quality is of utmost importance to Apple, and it appears that most tablet consumers agree. They are willing to sacrifice more money to obtain a nicer product, meticulously designed and eloquently conceived.

Cook says that “Apple at the end of the day believes that people want the best product,” says Cook. “So Amazon is a different kind of competitor. Price isn’t important. No one talks about the great deal they got on a product that sucks. We love our competitors, as long as they invent their own stuff.”

This is why iPads are so popular. At Onswipe, the case for iPads dominating the market holds true. 98.1% of web traffic to sites partnered with Onswipe are from iPads; when we observe the entire mobile web, the iPad still dominates at 54.5% of all traffic. Without a doubt, iPad users gravitate toward the tablet browser for its seamless experience and beautiful presentation. Relative to other devices in the tablet market, the iPad shines in terms of tactile responsiveness and engagement, with many companies optimizing their tablet sites for the iPad specifically. Tablet browsing on the iPad is just as fast as doing so on a desktop, only the screen clarity and user connection is stronger.

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Hypertext Markup Language. What is it for the mobile world? On its most rudimentary level, it’s a universal, “device-agnostic” language used for developing experiences within the browser. It’s cost-effective and universally recognized.

However, some people see HTML 5 as the inferior sibling of apps – the kid who will always play catch-up, but never reach or surpass his brother. Others see HTML 5 as a clear winner – the stable solution with a long-term edge over rampant mobile app development. So which of these two ideas holds true? At Onswipe, we strongly believe that HTML5 embodies the future for developers. Let’s take a close look at the benefits it provides as well as the statistics behind thi...

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Onswipe Phablet

If we observe the evolution of the cell phone since its inception, we see a prominent pattern – more features in a progressively smaller device. But as of late, the reverse has been occurring: cell phone manufacturers are attempting to differentiate their products from competitors by increasing screen size and clarity. Samsung was the first company to break the 5-inch barrier for cell phone size, blurring the once-definitive line between tablet and smartphone. In fact, their slogan for the Galaxy Note is “Phone? Tablet? Best of both.”

And with this progression emerges an entirely new niche of mobile devices – the phablet, a phone whose screen is 5 inches or more. The phablet aims to have the mobility of a cell phone while having the clarity and functionality of a tablet device. However, as ideal as this sounds, is the phablet merely a fad destined to burn out with time, or is it a viable solution that successfully incorporates the respective functionalities of both types of devices?

Moreover, will phablet sales cannibalize sales of existing tablets and smartphones within companies like Samsung? And if so, is it a problem worth addressing?

Let’s take a closer look at the numbers to answer this question.

According to a Barclays forecast, the 143 million phablets shipped this year will increase to 350 million in the next 3 years.


Projected Phablet Shipments in the next 3 years (Business Insider)

Granted, the phablets have not caught on nearly as much domestically as they have internationally. Phablets have garnered tremendous accolades in Asia, where the bulk of phablet sales occur. Still, Samsung sold 8 million Galaxy Notes during the last quarter of 2012, a small statistic compared to the 20 million Galaxy SIIIs it sold within the same time frame.

Phablets are here to stay

Phablets undoubtedly fill a niche that has been missing ever since the smartphone era started. For example, they attract new customers who do not want to purchase a tablet and a smartphone separately. Thus, there is probably minimal concern about cannibalization of sales, because the phablet audience is separate.

By combining the ideal aspects of a tablet and smartphone, a phablet’s screen clarity is superior to that of conventional smartphones, while its mobility is better than that of tablets. The primary drawback to phablets, though, is their potential reputation – manufacturers must be cautious about the way they market these devices, since they are prone to being perceived as either inefficient smartphones or compromised tablets.

A larger audience = good prospects for digital publishers

Because phablets place a heavy emphasis on media viewership on the go, there is even more room for expansion in the publishing world. Rich media will only be more appealing to users as their mobile screen size and clarity increases. As Business Insider reports,

“According to an August 2012 Kantar Worldpanel study, consumers using larger phone screens are more likely to engage in just about every media-related activity, even those where the display plays a limited role, such as listening to music. For activities where screens are important, like video viewing and Web browsing, the difference was even more pronounced.”

This leaves tremendous potential to make media experiences better than ever. With a faster processor and a larger screen, users will continue to transition from using their desktop computers to reading publications and watching videos on their mobile devices.

Our Two Cents

What does this prospect mean for mobile platforms like Onswipe? More refinement. More beauty. More time devoted to reading through content. We think that the phablet is eventually going to be an integral part of mobile traffic – more people will be using these devices on the go than they will tablets because of their more compact size. They will simulateneously spend more time browsing content on the mobile web than they would on a conventional phone as well.

So there we have it: increased time spent on a publisher’s site as a result of an enhanced user experience from a beautiful screen and a portable size.


The role of screen size in media usage (Business Insider)

The combination of a larger screen size and lightning fast LTE networks facilitates a sort of transition to increased media viewership, but there are also a couple issues with the Phablet that must be addressed.

Seeing the Galaxy Note in person immediately elicits the response, “That’s a cell phone?! It’s huge!” because it doesn’t fit too well in your pocket or hand. Another potential issue is battery life – larger, brighter screens, as aesthetic as they are, require significantly more power than do conventional smartphones. But will these issues be enough to prevent consumers from purchasing these phablets? If we look at the forecasted statistics, the answer would be no. It appears that phablets are here to stay, although their sales volumes will remain lower than those of smarthones and tablets for the time being.

What are your thoughts on phablets?

Let us know on Facebook, Twitter, and Linkedin, and don’t forget to like/ follow our pages while you’re at it!

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

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//Cross-Platform Viewership: Making mobile and TV integration happen//

Your once far-fetched notion of adding mobile to your television viewing experience is slowly becoming a reality. Apple’s AirPlay feature, for example, lets users project whatever is on their iPhone or iPad screen onto a larger monitor by way of an Apple TV. But that’s not exactly what we mean here when we say “cross-platform experience”: instead, we are referring to a symbiotic relationship between your mobile device and the television program you are viewing.

A recent study (the Nielson Cross-Platform Report) found that 85% of mobile users use their device(s) simultaneously while watching TV, and 39% do so on a daily basis. To many broadcaste...

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Problem with the Apps-Mosphere

Let the comparison between the mobile app vs mobile website continue. In our Part 1 of “The Problem with the Apps-Mosphere,” we documented the problem with apps – specifically, the fact that the market in which they stand is over saturated. We mentioned that the app market expanded 49% between 2011 and 2012, whereas the smartphone ownership only increased by 10%. Moreover, as the infographic from AppsFire indicates, just over 10% of all apps see any kind of success, a dismal statistic to say the least.


Granted, the competition is fierce, and as economic competition suggests, competitors will enter the market with a similar offering if they see an existing one going strong, until equilibrium is reached. That said, there are many different apps on the market with little to no product differentiation, and perhaps this is a valid explanation for the lack of success that most apps see – they are imitations of a greater one.

Regardless, apps pose an undeniable problem for growing businesses. Companies whose business models do not require apps as a keystone for success should therefore think twice about developing them. It’s costly, and unless you have a sizable budget, it’s going to be extremely difficult to stand out in the masses without adequate marketing.

Think about the touch points necessary to discover and download an app from a customer’s standpoint. First, the customer needs to be aware of the app’s existence before anything can happen. Say, for example, he happens to see an ad for it while browsing on his mobile device. Then, he would have to touch the ad to learn more, closing out the browser and redirecting to the app store. Upon reaching the app store page, he would read reviews and browse through screenshots and descriptions about it. It is not until all of these hurdles are jumped that a person will download an app. Added to this the cost of marketing, regulatory constraints, etc., you have yourself a lopsided ratio of costs to ROI. The numbers tell a better story:


The Average Cost and Reach of Apps vs. Mobile Sites (Mashable)

Adding support for other devices increases costs by 3x on average as well, and even then, reach is still not as good as a universally compatible mobile website. The number of prospects reached for every dollar is dramatically higher with a mobile site, and thus more cost-efficient.

Granted, developing a mobile website does not give you the flexibility that an app does – that is, your UI might not be as impressive and responsive. But with the advent of HTML 5, companies like Onswipe are constantly refining the mobile browser platform to work very similarly to a regular app but with the cost and reach of a mobile website.

In essence, a tablet-optimized platform like Onswipe’s achieves the best of both worlds – avoiding the cost of app development while simultaneously achieving an app like experience with maximized prospect reach.

The mobile browser is quickly becoming more powerful and compatible with rich media, and this transition is clearly paving the road for more effective mobile website development. So unless a business has the intention of creating an interactive game or something similar, mobile websites are truly the way to go.

So with that, we conclude the comparison between the mobile app vs mobile website. What do you think? Is the mobile browser is a better way to go? Let us know on Facebook and Twitter, and don’t forget to like or follow us while you’re at it! Stay tuned for company updates, musings, industry news, and much more.

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