In May 2012, CycleWorld, a premier publication covering the motorcycle world, decided that it wanted to kick its mobile site into a higher gear.
Despite a strongly invested audience - both monetarily and emotionally - the mobile site was receiving only 2.59 pages-per-visit and 2:27 spent on the site.
That month, CycleWorld adopted Onswipe's customizable, touch-friendly platform. The results are simply and demonstrably amazing.
"We wanted to have to have a web experience on mobile and tablet that would be better than just having our regular site appear," said Brian Schrader, Director of Digital Strategy.
"Onswipe was a mobile solution that was easy to execute, the right cost, and allowed for great advertisements. Advertisements were a big portion of our decision. We wanted to build new revenue where there was no revenue before."
The results, after less than three months since adopting Onswipe's platform:
CycleWorld's time-on-site skyrocketed 319 percent, from 2:27 in May to 7:24 in July.
The site saw an even higher jump in pages-per-visit , 341 percent, shooting from 2.59 in May to 8.83 in July.
After less than three months since adopting Onswipe's platform:
CycleWorld's time-on-site skyrocketed 319 percent, from 2:27 in May to 7:24 in July.
The site saw an even higher jump in pages-per-visit, 341 percent, shooting from 2.59 in May to 8.83 in July.
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